Binta Shuaibu is a fashion designer and entrepreneur. She is the founder and head designer of Vintage Colette, a fashion manufacturing brand that focuses on innovative and revolutionized Afrocentric fashion trends for the everyday woman. With her leadership and managerial skills she has moved her company forward and exhibited at the London Fashion Week, won the maiden edition of MTN/LFDW/British Council designer award of the year 2011, Best Designer of the year for ‘I am Priceless’ campaign for the Blue Heart Foundation UNODC 2012, a recipient of the Vlisco Fashion Dream Fund Award and also a Vital Voices Fellow.
Why I Used Female Entrepreneurs for this Particular Vintage Colette Photoshoot
I was motivated to use female entrepreneurs for the photo shoot because the Vintage Colette brand is all about the everyday woman, and female entrepreneurs represent everyday women. I wanted my customers to relate well with my products and know that they too can wear them and look fabulous. The female entrepreneur all over the world hardly gets or finds the time to shop and enjoy their timeless effort towards growing their companies and brands even those in the fashion industry. This was the opportunity I saw to uplift and boost their self-esteem and confidence which is my brand’s driving force.
We Aim to Create Apparel for the Retro, Fashion Focused Woman
The driving force of the Vintage Colette brand is to boost the self-esteem and confidence of a woman so that she feels like she’s wearing an international brand. We aim to create apparel for the retro fashion focused woman that are fresh, exciting, functional and fashionable. Once that is achieved by what we do, we can assure you that we have transformed your wardrobe from drag to fab with essential pieces that are absolutely worth the investment. We want to teach women how to build a wardrobe since they don’t usually go out with a motive or reason to shop…shopping is the trending ‘Sport’ for women of this generation.
Being a Designer is Different From Being a Designer Business Woman
I see myself establishing a successful Nigerian brand and as well as within the East African market. Over the course of the next one year- we will come up with a very good strategic plan to make all this feasible- being a fashion designer is completely different from being a fashion entrepreneur since the latter transforms the art of fashion into a successful money making venture.
We are trying to create a lot of business awareness and we are really doing a lot to make the customers feel like they are buying an international brand- we try our best to give our customers a value for their money. We have set up the right team and they are interested in the growth of the company. Working with our brand is not any old regular job to my team and I am proud that they are passionate about what they do and can push through, even in hard times.
Nigeria Needs a Female Economy
I want the Nigerian woman to know that it is their job to provide the society in which they operate with results from their businesses. Let your performance speak without you uttering a word in any crowd you may ever find yourself. Take different routes towards the direction of your original path or goal for life and business can be unpredictable, but they should never deter away from the end goal you want to achieve.
The Nigerian government should create policies that would create a female economy since women always invest back into their homes and try to empower generations ahead through their children. They should also create a lot of incentives in tax and grants for women owned businesses.
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